Complete redesign of Upshot's NFT analytics platform — data visualization, portfolio tracking, and appraisal tools.
Upshot is an NFT analytics platform providing machine-learning-powered appraisals, collection analytics, and portfolio tracking.
I led the complete product redesign — rethinking information architecture, data visualization, and the core user experience for both casual collectors and professional traders.
The existing platform was data-rich but insight-poor.
Users couldn't find what they needed quickly.
Visualization patterns were inconsistent.
Mobile experience was an afterthought.
The core challenge: make complex analytics feel intuitive without dumbing down the data.
Restructured the entire navigation around user intent:
Explore — discover collections, trending assets, market movements
Portfolio — track holdings, P&L, historical performance
Appraise — ML-powered valuation tools for individual NFTs
Each section has a clear entry point, progressive disclosure, and consistent data patterns.
Built a visualization system from scratch:
• Price charts with volume overlay and trend indicators
• Collection scatter plots for rarity vs. price analysis
• Portfolio breakdown with allocation and performance views
• Appraisal confidence intervals shown visually
Every chart answers a specific question. No decorative data.
Component library built for data-dense interfaces:
Dark mode primary — reduces eye strain during extended analysis sessions.
Monospace numerals for tabular data alignment.
Color coding: green/red for gains/losses, purple accents for Upshot brand.
Responsive tables that collapse intelligently on mobile.
Every component handles empty, loading, error, and populated states.
Final product spans web and mobile:
Dashboard with personalized insights and watchlist.
Collection pages with deep analytics and holder distribution.
Individual asset pages with ML appraisal, trait analysis, and sales history.
Portfolio tracker with real-time P&L and historical performance.
User engagement increased significantly.
Time-to-insight decreased — users found answers faster.
The platform became the reference standard for NFT analytics UX.
Data stopped being a wall. It became a tool.