Curve Finance

Curve Finance

Project Info

client + project
Curve Finance – Product Design, Branding & Design System
discipline
Web3 / Conceptual / Aesthetics
year
2019

The logo starts with a simple parametric curve. As it's iterated, the point density increases non-linearly, pushing the system toward compression.

At a certain point, the curve stops behaving like a clean line — it begins to overlap, fold, and lose separability. What was continuous turns dense, layered, and compact.

The form you see isn't manually drawn. It's the result of that process — where increasing complexity eventually collapses into a stable shape.

A moment where the system stops expanding and starts resolving into itself.

Product

Iconography

Curve FinanceGlyph Selection2019

Color System

blue/header#3465A4
blue/input#0000FF
purple/bg#A5A4CE
purple/dark#505070
black#000000
grey/dark#414141
grey/mid#808080
grey/panel#D0D0D0
grey/border#F0F0F0
white#FFFFFF
green/button#008000
green/dark#006400
red/error#FF0000
red/dark#8B0000
yellow/warn#FFFF00
cyan/link#00FFFF